Hi, I’m Tiffany
I’m the Founder of Outdoorish and Consultant to Beauty & Wellness brands.
I help beauty, wellness and lifestyle brands to refine their growth strategy, build smarter marketing systems, and guide their expansion into new markets.
Brands I’ve worked with and for
Fred Segal
Body Catalyst
MTV
Zilch Formulas
Cooki Haircare
The Happy Mondays Co
What I can help with
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360° Marketing Strategy
I bring cohesion to your entire marketing ecosystem - connecting brand, performance, and marketing operations so your channels work together, not in silos. This means sharper execution, stronger results, and less guesswork across your funnel.
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Compliance-informed Marketing & Operations
Whether you’re launching into new regions or shifting claims, I help you navigate regulations while keeping your marketing sharp. I ensure your systems, messaging, and operations stay aligned as you grow.
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Paid, Owned & Earned Marketing
I work with you to align your paid, owned, and earned marketing efforts - from Meta and Google ads to email, content, and partnerships so your growth engine is connected and sustainable.
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Brand Strategy & Expression
Your brand should feel consistent across every touchpoint - from customer service scripts to unboxing moments. I help tighten your brand voice, align internal and external messaging, and bring your identity to life across packaging, gift sets, shipper boxes, and more.
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Marketing Campaign Planing
Whether it’s a product launch, seasonal promo, or brand-building campaign, I help plan and structure integrated marketing moments that drive results - across paid, owned, and earned channels.
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Sounding Board for Big Decisions
I’m often the person founders call when they need to pressure-test an idea, weigh up expansion plans, or work through what’s next. I help bring clarity to complex decisions so you can move forward with confidence and focus.
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Team Structure & Capability Planning
As your business scales, the right team structure becomes essential. I help identify resourcing gaps, untangle overlapping roles, and map what your marketing team actually needs to support sustainable growth - whether in-house, outsourced, or fractional.
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Generalist Operator & Problem Solver
I thrive in the messy middle - where strategy meets execution. Whether it’s operational bottlenecks, improving workflows, or diagnosing what’s not working across your customer journey, I bring a systems led, design informed lens to help you identify, solve, and move forward.
How we can work together
Workshops
Designed for founders and teams who need kickstart support on projects outside of business as usual.
Perfect for new product development and launches, initial brand repositioning, or auditing your current marketing approach.
We’ll dedicate half or a full day to unpack your goals and clarify your strategy. You’ll walk away knowing exactly what to do, how to mobilise and most importantly, why you’re doing it.
Advisory
Ideal for brands growing steadily and needing a strategic partner to help guide the next stage.
This is high-level, ongoing support focused on brand, marketing, and operational strategy - acting as your sounding board as you scale, launch new products, or expand into new markets.
Think of it as having a senior advisor in your corner to help you make smart, informed decisions and build momentum with confidence.
Fractional
For brands that need deeper, hands-on leadership.
I embed directly into your team to help steer direction across brand, marketing, and growth - working as an extension of your business.
From shaping strategy and systems to mentoring your team and driving execution, this level of support gives you senior-level guidance without the full-time hire.